COBI - Connected Biking
The founder of COBI developed the idea of bundling all central functions in one app out of the need to avoid having to mount several poorly readable bike computer or e-bike controls on the handlebars. As a result, all relevant information is combined on one display and no longer distracts the cyclist's gaze too much from the road traffic, as was previously the case. From the business idea to the first prototype and beyond (e.g. marketing measures on crowdfunding, website, customization of the product). Me as a Freelance Designer accompanied "COBI" as a start-up on UI-UX design. Awarded with the Red Dot Award "Best of the Best" and an award for the UI design. Assignment by COBI GmbH.
