Parador – Online Shopping Experience

How to make floor shopping a digitally connected and highly emotional experience, while also increasing direct sales and consulting service. Starting with the "awareness" phase, e.g. on the website, through the "consideration" phase with the AR floor configuration, to the "purchase" phase with interactive purchase advice at the POS or in the online store, my team and I developed innovative measures for sales-promoting advice. As well as measures for "Retention", such as delivery tracking, care tips, repair service, etc. Contracted by Parador.

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